In traffic arbitrage, testing advertising campaigns is necessary to identify profitable combinations that provide a high return on investment (ROI). Effective testing approaches involve systematically experimenting with different ad creatives, audience targeting options and traffic sources to identify the most effective and profitable bundles. Marketers analyze key metrics such as clicks, conversions, and cost per action to refine their strategies. These techniques help identify the most profitable opportunities in competitive markets. Using the data, arbitrageurs optimize campaigns… Read More "Finding Profitable Bundles"
