In traffic arbitrage, testing advertising campaigns is necessary to identify profitable combinations that provide a high return on investment (ROI). Effective testing approaches involve systematically experimenting with different ad creatives, audience targeting options and traffic sources to identify the most effective and profitable bundles.
Marketers analyze key metrics such as clicks, conversions, and cost per action to refine their strategies. These techniques help identify the most profitable opportunities in competitive markets. Using the data, arbitrageurs optimize campaigns to maximize revenue. This article discusses best practices for optimizing testing processes, improving campaign performance, and achieving consistent profitability in traffic arbitrage.
While the basics of traffic arbitrage remain the same, finding best combinations requires constant innovation and testing (A/B testing, split testing). Here are some advanced strategies to help you find profitable bundles:
1. Capitalize on seasonal trends
Seasonal events and holidays can provide great opportunities for traffic arbitrage. For example:
- During the holiday season, promote gift guides or holiday-specific products
- On Valentine’s Day, focus on dating offers or romantic gift ideas
- During tax season, promote financial services or tax preparation software
Example: Create a landing page for “10 best Valentine’s Day gifts for her” and drive traffic to it from Facebook ads. Monetize with affiliate links to recommended products.
2. Explore new niches
Keep an eye on trending topics and emerging markets. They can often provide less competitive and more lucrative opportunities. Here you can find profitable bundles for the same offers.
Example: With the growing popularity of remote work, create content on the topic of “Best Home Office Furnishing Options” and attract traffic with LinkedIn ads. Monetize with affiliate links to office furniture and equipment such as desk lamps, office supplies, items for comfortable work at the computer.
3. Geo-targeting arbitrage
Traffic costs and conversion rates can vary greatly from country to country. Experiment with geo-targeting to find favorable combinations.
Example: You may find that promoting weight loss products in the US is too competitive, but the same offer works well in Australia or the UK, or in countries with weaker economies, Latin America, India or western Europe: Poland, Slovakia, etc.
4. Arbitrage between mobile and desktop computers
Sometimes the same offer can work differently on mobile and desktop. Even the operating system version can yield different conversions. Test all options to find the most profitable channel.
Example: A mobile game offer may work better with mobile traffic for Android from Instagram, while a B2B SaaS product may convert better with traffic from Google Ads for Windows.
Setting up optimized campaigns
Once you’ve identified potential winning combinations, it’s important to set up campaigns for success. Here are a few tips:
1. Granular campaign structure
Create separate campaigns for different targeting options, devices and locations. This will allow you to more accurately optimize your campaign and find profitable bundles.
Example: For a weight loss offer, create separate campaigns for:
- Mobile users on Facebook
- Desktop users on Facebook
- Instagram Stories
- Instagram Feed
2. Implement proper tracking
Use UTM metrics to track the effectiveness of different ad options and placement. This will help you determine which elements are driving conversions.
Example UTM structure:
text?utm_source=facebook&utm_medium=cpc&utm_campaign=weightloss_mobile&utm_content=ad1
3. Create multiple ad variations
Test different ad formats, headlines and images to find the most effective combinations.
Example: For a fitness offer, test:
- Ads with before/after images and photos
- Video ads demonstrating workouts
- Carousel ads with different fitness products
4. Implement retargeting
Set up retargeting campaigns to re-engage users who showed interest but didn’t convert. Use Facebook Pixel to collect data on your website visitors.
Example: Create a custom Facebook audience of users who visited your landing page but didn’t convert, and show them a special offer or testimonial ad.
Tools for optimizing and finding profitable bundles
The right tools can significantly improve the efficiency and profitability of traffic arbitrage. Here are a few basic tools to consider:
1. Spy tools
- AdPlexity: Allows you to spy on native ads, push notifications and mobile ads across multiple networks
- PowerAdSpy: Allows you to study your competitors’ Facebook and Instagram ads
2. Tracking and analytics
- Voluum: (Can be expensive for beginners, more suited to professionals with big budgets). Offers advanced tracking and optimization features specifically designed for affiliate marketers
- AdsBridge: (Suitable for beginners, there is a free trial period, small monthly fee). Provides real-time tracking and automation features for traffic arbitrage campaigns
3. Landing page builders
- Unbounce: Allows you to create and A/B test high-converting landing pages without coding
- Instapage: Offers advanced personalization options for creating targeted landing pages
4. Ad creation tools
- Canva: Provides templates and easy-to-use design tools for creating visual ad elements
- Creatopy: Offers features to create and automate the production of ads in a variety of formats and sizes
- AdCreative: Creating creatives using AI, suited to different tasks and ad networks
5. Automation tools
- Revealbot: Allows you to create automated rules to optimize Facebook, Google, Native and Visual ad campaigns
- AdEspresso: Provides tools to create, manage, and optimize ad campaigns at scale
6. Multi-accounting for scale campaigns
- OctoBrowser: (Our advise) Allows you to create ad accounts independent of each other to scale profitable bundles
- AdsPower: Anti-detect browser to manage many different accounts for different campaigns
Case study: Setting up a traffic arbitrage campaign
Let’s take a look at a practical example of setting up a traffic arbitrage campaign:
1. Select an offer: Let’s say you found a high-converting offer for weight loss supplements that brings $50 per sale
2. Determine the traffic source: You’ve decided to use Facebook Ads as your traffic source
3. Create a landing page: Create a landing page that provides value to the user (e.g. “5 easy tips for losing weight fast”), add attractive images and inspirational text that leads naturally to your affiliate offer
4. Configure tracking: Implement UTM parameters and configure tracking software (e.g. Voluum) to monitor performance
5. Create an advertising campaign:
- Target: Women aged 25-45 interested in weight loss and fitness
- Ad format: Carousel ad with before and after photos and key benefits
- Budget: Start with $30-50 per day to test
6. Optimize the campaign:
- For the first 3-5 days, closely monitor results
- Use automatic rules to pause ineffective ad sets (e.g., if spend > $20 and no conversions)
- Increase budget for winning ad sets (e.g., if ROI > 30%, increase budget by 20%)
7. Refine and scale:
- Create similar audiences based on conversions
- Test different ad formats (e.g., video ads, testimonial ads)
- Expand reach to other traffic sources (e.g., native ads, Instagram)
By following these strategies, creating optimized campaigns and using the right tools, you will be able to find and scale profitable bundles in traffic arbitrage. Remember, success in this field requires constant testing, optimization, and adapting to changing market conditions.
