Affiliate Program Comparison
Picking between two or three offers is where most affiliates guess. This tool puts them side by side on your own traffic: what each would earn per month and over a year, how much you make per click, and how each scores overall.
Clicks you can send to whichever offer you pick
From Google Keyword Planner or any keyword tool
How many affiliates already push it
| Offer A | Offer B | |
|---|---|---|
| Per month | $800 | $720 |
| Over 12 months | $9,600 | $8,640 |
| Conversions per month | 20 | 8 |
| Earnings per click | $0.80 | $0.72 |
| Opportunity Score | 59Mixed | 66Promising |
What to look at
- Offer A earns the most on these numbers, but Offer B scores higher overall: look at demand, competition and the terms.
- A higher payout is not always better: an offer that pays less but converts more often can earn more per click. Compare the earnings-per-click row.
Compare offers on your own traffic before you pick one. Payouts and terms differ between networks, so check the exact terms where you sign up.
How the comparison works
- Conversions. Your clicks per month multiplied by the conversion rate you expect for each offer.
- Earnings. Conversions multiplied by the payout. For subscription offers that pay every month, earnings stack up: in month 6 you are paid for everyone who signed up in months 1 to 6 and still pays.
- Earnings per click. Monthly earnings divided by your clicks. This is the fairest way to compare offers that pay and convert differently.
- Opportunity Score. Each offer also gets the Affiliate Opportunity Score, which adds demand, competition and the terms you know.
Why the biggest payout often loses
A $90 offer that converts 0.8% of clicks earns $0.72 per click. A $40 offer that converts 2% earns $0.80 per click, more than the bigger payout. Always compare earnings per click, not the payout alone.
The same offer in different networks
Many offers run in several networks at once, with different payouts, cookies and payout terms. If you are not sure where to sign up yet, compare the offer as if from two networks: add it twice with each network's payout and terms. The terms fields are optional, so leave empty what you don't know yet.
Want to check a single offer in depth? Use the Affiliate Opportunity Score. Want to project one offer over the coming months? Use the Earnings Calculator.