What advanced techniques you need to apply to become a Super Affiliate? How to optimize and scale advertising campaigns and make money on promoting offers?
In the previous article we told you what affiliate marketing is, described the basic principles of work and how to start earning in this business. If you have not read it yet, we recommend you to familiarize yourself with it at this link.
In this chapter, we will understand what skills you will need to increase your turnover to the level of Super Affiliates, whose commissions exceed 6-figure dollars per month. They are real marketing sharks who have a great understanding of trends and launch hundreds of campaigns using advanced techniques, either on their own or with their team.
Let’s take a look at options for advanced techniques in affiliate marketing.
Optimizing for Conversions:
A/B testing and optimization strategies for your creatives: test different money page, banners, headlines, texts, post images, and CTAs to see what performs best. Sometimes changing only the color of the {buy} button on your banner adds a couple of percent to the number of conversions. On average, 5-7% of landing page visitors is considered a good conversion rate.
When planning your campaigns and choosing an offer, keep in mind that 80% of all web traffic is mobile traffic. When enabling audience targeting, remember that the owner of a Mercedes and an iPhone is usually richer than the owner of a Ford and an Android phones. Golf club season ticket holders are more likely to buy tickets to a Formula-1 championship or a training course for a few thousand dollars than a young burger lover or a village farmer. Just a facts.
Carefully study the target audience and create a portrait of the consumer for whom the chosen offer is created.
- What problems does it solve?
- What is the age and gender of this category of citizens?
- To which social category do people belong?
- What is the average annual income and standard of living of the target audience?
- How do they spend their free time and do they have any hobbies?
- Are they traveling? In a RV around the country or fly to other continents?
- What are their interests, what groups do they belong to?
- What related interests might they have and where do most of these people live?
The interests of people in the northern part of the country may be diametrically different from those in the south. Even in different cities, the conversion rate will be different. Some need solar panels, some need warm clothing, and some need flood or hurricane insurance, which is much more important in some region.
Based on the data you’ve collected and the audience portrait you’ve created, make creatives that you think might appeal to potential buyers. For a/b testing, you should make several versions and approaches. Every little detail in targeting is important and can be fine-tuned in campaign settings.
Advanced Techniques to Increase Profit
Run multiple ad campaigns with different creatives at once and watch your target audience’s response, views/clicks/conversions. Be sure to test different times of day and different devices, mobile and desktop, as well as operating system versions. It happens that users of non-updated Android devices may not see your ads for various reasons, and you waste money on traffic that will never be converted. The descriptions of affiliate programs usually clearly indicate from which devices traffic is received.
How to run hundreds of campaigns at once from different accounts? For this there is a solution created by advanced marketers – anti-detect browsers! You can see a review of the best of them and make your choice in this article.
Constantly test and analyze your campaigns, make adjustments for more accurate targeting and turn off unprofitable ones without regret. Once you have a positive ROI, start scaling your profitable campaigns to different countries. Include in your a/b tests the same offers from different affiliate networks, buy traffic from different sources, you will see that the same offer converts differently.
Some networks can shave your traffic and do not count real customers in your total result in order to earn more at your expense. Unfortunately, all newbies suffer from this, but when you give a high volume of traffic, the big networks won’t do it because reputation is more expensive.
By the way, there are quite a few affiliate networks on the market that resell the offers of direct advertisers being an intermediary firm, they can be identified by understated commission payments compared to a direct advertiser or major affiliate network. After conducting a/b tests, you will have the best affiliate networks that bring you the most profit.
Use analytics tools (TDS) to distribute traffic flows and track results to make data-driven decisions.
How to Work With Partner Networks: Advanced Techniques and Pro Tips
Your manager in the affiliate network is your friend. You can always ask him for advice on which offer is selling best at the moment and from which traffic source the most clicks are coming. Affiliate network has a huge amount of data to analyze, because thousands of affiliates send traffic to their offers, so they have accurate information. This is a really advanced techniques that no one talks about.
If you send quality traffic that converts well into leads, you can ask the manager to increase commission payments, it is possible and for stable affiliates often make concessions. Increasing commissions by a few bucks can make a big difference to your wallet over the long haul.
You can also ask to reduce the commission payment period so that you can increase your working capital for launching new campaigns or scaling existing ones. To expand your business, you can find out which countries are in demand for a similar product and easily transfer your campaigns to another market by simply translating the advertising text into the local dialect.
Did you know that affiliate networks have exclusive offers that are only opened to verified affiliates with consistent and high quality traffic flow? Strive for good results with public offers to earn trust and the doors to new opportunities with high-ticket products will open to you. This is a whole new level – Super Affiliate. Here you will easily cross the bar of $100K of net income per month.
Scaling Your Affiliate Business
Most Super Affiliates who have earned their huge capital from affiliate marketing start thinking about investing their money in other projects, some start their own services, some create their own physical and digital products, and some start teaching newbies by creating their own courses. What will you do?
Expanding your niche or adding new niches: once you’ve established success in one niche, consider branching out into related niches to diversify your income.Try to launch campaigns targeting other countries and other languages, use translation services and use native creatives for other search requests. It is not difficult to start promoting products from the nutrition niche if you have previously figured out how to promote pet products, only the creatives and target audience change, the essence remains the same.
Outsourcing and automation: hire freelancers for tasks like content creation and graphic design. Use automation tools to streamline repetitive tasks. Or build your own team, on profile forums many people are looking for teamwork, among them you can find good companions and employees to perform certain tasks on a permanent basis.
Diversifying income streams: explore additional revenue streams such as creating your own digital products to sell through affiliate networks, offering consulting services, or publishing sponsored posts on your website or paid guest posting as an industry expert.
Build your own store: now you have enough knowledge of how to attract a target audience for different types of products, which means you can sell anything using your brand on Amazon or an established store on the Shopify platform, for example.
Leveraging Social Media and Influencer Marketing
Using social media platforms to promote affiliate products: share your affiliate content on platforms like Instagram, Facebook, and Twitter to reach a larger audience. Use the FB pixel on the money page to collect data about the audience that has interacted with your ads so you can segment them more easily and use that data to tailor future campaigns – advanced techniques for collecting lookalike audiences and reducing costs. This will speed up the launch of targeted campaigns and reduce costs as you won’t have to re-launch test campaigns and gather audiences by interest.
Collaborating with Influencers: partner with influencers in your niche to promote your affiliate products. Influencer endorsements can significantly boost your credibility and reach. In marketing, there are many strategies for jointly promoting products or jointly gathering a subscriber base, such as various contests, giveaways, and joint streaming. This is beneficial for both partners, as the audience grows through mutual subscription and matching.
Creating engaging content for social media: use a mix of content types such as videos, stories, and posts. Engage with your audience through comments, polls, and live sessions.
Advanced Techniques for Managing Your Affiliate Marketing Business
While launching campaigns seems like something easy and fun at first, it becomes a full-time business when you build up volume and the number of key metrics you track. Take it seriously. You need to monitor metrics and cash flow, or you’ll run out of working capital and not be able to launch new campaigns.
Build up your willpower and take care of your business first, otherwise you may need a financial assistant to make sure you don’t blow all your money on expensive toys.
Invest your earnings in assets, buy good equipment that helps you in your work, right down to a comfortable chair and powerful PC.
What servers are your website and landing pages stored on? Rent a server with more power to reduce page load times, this affects conversions and your profits – this is a true point of advanced techniques to dominate the competition. No one likes long loading pages, because of this you lose up to 40% of customers who left the site and did not see your ads.
Legal Considerations and Best Practices
When diving into the world of affiliate marketing, understanding the legal considerations and best practices is crucial. Adhering to regulations not only safeguards your business but also builds trust with your audience, ensuring long-term success and credibility.
Disclosure requirements and ethical considerations: always disclose your affiliate relationships to maintain transparency and trust.
Protecting your brand and intellectual property: register trademarks and protect your content from plagiarism.
Handling taxes and financial management: keep detailed records of your earnings and expenses. Consult a tax professional to ensure compliance with tax laws.
Common Mistakes to Avoid
Avoiding spam tactics: focus on providing value rather than spamming your audience with affiliate links. Build trust by recommending only products you believe in.
Ensuring compliance with affiliate program rules: read and follow the terms and conditions of each affiliate program to avoid account termination.
Learning from unsuccessful campaigns: analyze why certain campaigns didn’t work and adjust your strategies accordingly. Don’t get down on yourself if something goes wrong, it’s part of the game. If you run 10 campaigns and 8 of them don’t make much profit, the other 2 will give you a good income and cover all losses. Nonprofit campaigns are also necessary to analyze which bundles and targeting work and which don’t for a particular offer. Think of it as an investment in buying data.
Tools and Resources for Affiliate Marketers
Use essential tools for affiliate marketing:
- SEO tools: Ahrefs, SEMrush, Moz
- Content creation tools: Grammarly, Canva, BuzzSumo, AdCreative – platform for ad creatives.
- Analytics and tracking tools: Google Analytics, Hotjar, MonsterInsights, AdsBridge – performance tracker for your ad campaigns.
- Anti-detect browsers: Octobrowser and similar.
- Proxy services: Our advise Asocks
Constant Training and Improvement of Skills
Staying updated with Industry trends: follow industry blogs, podcasts, and news to stay informed about the latest trends and strategies. Joining affiliate marketing communities and forums: participate in communities like Reddit, Warrior Forum, AffiliateWorldForum, Affilorama and AffiliateFix to connect with other marketers and share knowledge about advanced techniques.
Attend top offline events to meet and communicate live with leading industry experts. Follow the announcements of partner networks, most often they are the organizers of such events and part of the invitations are given free of charge to their partners for their activity. At such events you will feel the drive, get the opportunity to become an exclusive affiliate of a direct advertiser and understand the power of networking.
I hope you learned something new and will apply advanced techniques to your campaigns!
Write in the comments, what advanced affiliate marketing techniques for promoting affiliate offers do you know?
